The Voice of Australian Tourism

Australian Tourism Industry Council (ATIC) is the national representative body of Australia’s Tourism Industry.

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About us

Australian Tourism Industry Council (ATIC) is the national representative body of Australia’s Tourism Industry.

As a leading voice for the Australian tourism industry, ATIC represents over 9,000 tourism businesses, from small operators to large enterprises, across the country.

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Quality Tourism Framework

Discover a suite of programs developed to support Australian tourism businesses to build and grow.

With the Quality Tourism programs, tourism businesses can follow tailored pathways to boost revenue, build customer loyalty, and stand out in a competitive industry.

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Awards Programs

The Australian Tourism Industry Council (ATIC) champions excellence in Australian tourism through its awards programs.

Highlighting the innovation, dedication, and world-class experiences and destinations that make Australian tourism thrive.