Snapshot
Deliver outstanding visitor services with Visitor Information Centre accreditation. This program supports centres to provide accurate, reliable, and engaging information while maintaining high standards in customer service, operational management, and community connection.
Boost engagement and grow your reputation as the first stop for reliable tourism information, impressive amenities and exceptional service standards.
Program Overview
Visitor Centre accreditation is indicated by a yellow and blue ‘i’ sign and is awarded where a visitor centre has achieved certain quality standards in their service provision and operational systems including staff training, information relating to local road and transport, information on local amenities and attractions, maps and visitor centre on-site visitor amenities.
This accreditation program raises the standards of information services. The yellow and blue ‘i’ sign has been trademarked on the provision that it represents these standards, hence distinguishing it from the existing blue and white ‘i’ sign.
Where a yellow and blue ‘i’ sign displayed by a visitor centre, that accredited visitor centre is guaranteed to offer expert and friendly advice on things to see and do and make travel planning easier. Their friendly staff can help with maps, accommodation, event information, local attractions, tour bookings and more.
The program covers best practices for Visitor Information Centres across key aspects of visitor servicing, including:
- Friendly, knowledgeable, and professionally trained staff
- Accurate information on local road and transport options
- Up-to-date details on attractions, events, retail outlets, restaurants, local services, accommodation, and tours
- Provision of maps, directional guidance, and visitor safety information
- Essential services for visitors, such as onsite public toilets
Attract more visitors and build trust by showcasing your commitment to industry-leading standards.