The Voice of Australian Tourism

The Australian Tourism Industry Council (ATIC) is the national representative body for tourism.
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About the Australian Tourism Industry Council


Australian Tourism Industry Council (ATIC) is the national representative body of Australia’s various state and territory Tourism Industry Councils. As a leading voice for the Australian tourism industry, ATIC represents over 9,000 tourism business operators from across the country.

The role of ATIC is to provide leadership and industry representation through a national voice for tourism, advocate for the industry across important and relevant issues, and to manage national industry development programs.

Additionally, ATIC is the owner and licensor of the Quality Tourism Framework, its programs and Brandmark. Some of these programs include the Quality Tourism accreditation program, Sustainable Tourism accreditation program and the Accessible Tourism program. These are just a selection of the suite of programs offered to support Australian tourism businesses to develop and grow.

About the Quality Tourism Framework

Following more than 20 successful years of recognising high-quality tourism businesses, the Australian tourism accreditation and awards have been re-branded to better promote your business.

The new Quality Tourism Framework combines multiple tourism accreditation, business development and awards programs into a single, user-friendly online tool to develop your business and grow your market, paired with new, modern branding to promote your status as a Quality Tourism Accredited Business.

The Quality Tourism Framework enables you to develop your business from start-up through to niche markets and international trade channels, in order to develop a sustainable tourism business that can compete and prosper.