Accreditation

 

The Quality Tourism Framework (QTF) is a business pathway to support the continuous growth and development of an Australia tourism business.

There are four different levels of accreditation available within the Quality Tourism Framework, aligned with key learning and development stages.

 

Level 1 – Quality Tourism Essentials

Development of minimum quality and safety standards for customers.

 

Quality Tourism Accreditation – The Quality Tourism Accredited Business logo signifies quality assurance and the delivery of quality tourism experiences.

 

 

 

 

Level 2 – Sustainable Tourism

High quality visitor experience development.

 

Sustainable Tourism Accreditation – Businesses that display the Sustainable Tourism Accredited logo have met minimum environmental standards for activities in protected areas.

Prerequisite: Quality Tourism Accreditation

 

 

Level 3 – Digital Distribution Marketing Essentials

Digital Distribution Marketing Essentials will encourage industry to ensure they are meeting best practice standards relating to digital experience of the customer throughout the visitor journey. It will develop businesses to better understand the impacts of digital on their current operations and encourage them to have a high level of understanding of digital marketing, distribution and technology, allowing them to be fast followers in terms of adoption of new technologies.

 

Level 4 – Trade Marketing Boost

Trade Distribution Boost will assist businesses to identify appropriate markets, develop their product to meet their target market’s needs and expectations and to implement business practices required to work within the travel distribution system.

 

Niche Modules

 

EcoStar Accreditation – EcoStar Accreditation is a tool to assist businesses in achieving environmental sustainability and to recognise a business’s commitment to environmental management.

Prerequisite: Quality Tourism Accreditation & Sustainable Tourism Accreditation

 

 

Camps & Adventure Accreditation – Camps & Adventure Accreditation is designed for any business that works with the camps and/or adventure activity industries. It ensures that the camping or outdoor experience is conducted in an appropriate manner.

Prerequisite: Quality Tourism Accreditation & Sustainable Tourism Accreditation

 

 

 

International Ready Accreditation – International Ready Accreditation is a tool to assist in developing business product for packages, new trade channels and international markets.

Prerequisite: Quality Tourism Accreditation & Sustainable Tourism Accreditation

 

 

Marine Tourism Accreditation – The Marine Tourism Accreditation is a program of the Quality Tourism Framework specifically designed to help WA Marine Tourism Businesses address and be rewarded for meeting WA Marine Tour Operators Best Practice Standards. By becoming Marine Tourism Accredited, businesses have demonstrated a commitment to professionalism and ethical conduct operating in Western Australia’s pristine marine environment.

Prerequisite: Quality Tourism Accreditation & Sustainable Tourism Accreditation

 

Star Ratings Accreditation – Star Ratings logo signifies properties that hold themselves up to the independent standards of Star Ratings scheme in Australia.

 

Prerequisite: Quality Tourism Accreditation

 

 

 

 

Accessible Tourism – This module has been developed in consultation with leading accessible tourism experts, TravAbility, the Accessible online-assessment program aims to not only identify those that meet a specific standards in accessible facilities, but which can also provide accessible traveller with the information they need to make a travel decision that is right for their individual needs.

 

Prerequisite: Quality Tourism Accreditation & Sustainable Tourism Accreditation

 

 

 

 

 

China Ready Accreditation – CHINA READY® is a global accreditation system that identifies products and services that Chinese consumers can trust.

Prerequisite: Quality Tourism Accreditation & Sustainable Tourism Accreditation

 

 

 

Visitor Centre Accreditation – Visitor Centres that display the yellow on blue italicised ‘i’ sign have achieved certain quality standards in their service provision and operational system.

Prerequisite: Quality Tourism Accreditation & Sustainable Tourism Accreditation

 

 

 

Australian Tourism Awards – The Australian Tourism Awards Program has been operating for over 30 years, bringing recognition to, and celebrating businesses that have demonstrated a commitment to excellence.