Quality Tourism Framework
Accreditation
The Quality Tourism Framework (QTF) is a business pathway to support the continuous growth and development of an Australia tourism business.
There are four different levels of accreditation available within the Quality Tourism Framework, aligned with key learning and development stages.
Level 1 – Quality Tourism Essentials
Development of minimum quality and safety standards for customers.
Quality Tourism Accreditation – The Quality Tourism Accredited Business logo signifies quality assurance and the delivery of quality tourism experiences.
Level 2 – Sustainable Tourism
High quality visitor experience development.
Prerequisite: Quality Tourism Accreditation
Level 3 – Digital Distribution Marketing Essentials
Digital Distribution Marketing Essentials will encourage industry to ensure they are meeting best practice standards relating to digital experience of the customer throughout the visitor journey. It will develop businesses to better understand the impacts of digital on their current operations and encourage them to have a high level of understanding of digital marketing, distribution and technology, allowing them to be fast followers in terms of adoption of new technologies.
Level 4 – Trade Marketing Boost
Trade Distribution Boost will assist businesses to identify appropriate markets, develop their product to meet their target market’s needs and expectations and to implement business practices required to work within the travel distribution system.
Niche Modules
Prerequisite: Quality Tourism Accreditation & Sustainable Tourism Accreditation
Prerequisite: Quality Tourism Accreditation & Sustainable Tourism Accreditation
International Ready Accreditation – International Ready Accreditation is a tool to assist in developing business product for packages, new trade channels and international markets.
Prerequisite: Quality Tourism Accreditation & Sustainable Tourism Accreditation
Prerequisite: Quality Tourism Accreditation & Sustainable Tourism Accreditation
Star Ratings Accreditation – Star Ratings logo signifies properties that hold themselves up to the independent standards of Star Ratings scheme in Australia.
Prerequisite: Quality Tourism Accreditation
Accessible Tourism – This module has been developed in consultation with leading accessible tourism experts, TravAbility, the Accessible online-assessment program aims to not only identify those that meet a specific standards in accessible facilities, but which can also provide accessible traveller with the information they need to make a travel decision that is right for their individual needs.
Prerequisite: Quality Tourism Accreditation & Sustainable Tourism Accreditation
China Ready Accreditation – CHINA READY® is a global accreditation system that identifies products and services that Chinese consumers can trust.
Prerequisite: Quality Tourism Accreditation & Sustainable Tourism Accreditation
Visitor Centre Accreditation – Visitor Centres that display the yellow on blue italicised ‘i’ sign have achieved certain quality standards in their service provision and operational system.
Prerequisite: Quality Tourism Accreditation & Sustainable Tourism Accreditation