ATIC Policy Priorities

Policy Priorities


ATIC has identified 6 major policy priorities to support the many tourism destinations and operators represented by ATIC, to continue to invest, grow and prosper. These include:


Grow our Gateways

For Australian tourism to continue to grow, particularly in regional parts of the country, we must ensure our airports remain competitive in attracting, supporting and sustaining new aviation services, including from international markets.

Expanding the network of Australia’s aviation gateways makes strategic sense for the nation in taking growth pressure off our major capital city airports while dispersing visitation into regional parts of the country.


No new or increased tourism taxes

Over the past few years Australia’s tourism industry has been asked time and again to increase its share of Australia’s revenue burden, with significant increases to the Passenger Movement Charge and disruptive changes to the income tax framework for working holiday makers.

It’s now time to end the tax grab on tourism and give the industry certainty to focus on investment and growth.


Invite Australians to holiday at home

Domestic visitation makes up the bulk of the Australian tourism market, especially in regional parts of the country. With increasing access out of the country and emerging low-cost destinations throughout our region, we need to ensure Australian visitor destinations remain competitive with our primary visitor market – Australians.

Tourism Australia should be empowered to work across the country on strategic marketing activities designed to better align the resources of the nation in domestic marketing activities.


Invest in the next generation of Australian icon attractions

To continue to grow and be competitive as a destination, Australia must invest in quality visitor infrastructure and experiences. But some of our most important national destinations, particularly in regional parts of the country, are under pressure from growing visitor demand and a lack of long-term investment by State and Federal Governments


Support a national Quality Tourism Framework

We need a genuine national commitment from the Australian Government to an industry-driven program to develop quality tourism. As a high cost destination, for Australian tourism to continue to compete in a global market we must also be recognised as a destination renowned for the quality and professionalism of our visitor experiences as well as our unique natural and built heritage.

ATIC has assumed industry leadership in this space with the launch of the national Quality Tourism Framework (QTF) which has combined disparate industry development, accreditation and awards programs to a single capacity building program for tourism businesses.


Assist the tourism industry in responding to climate change

Some of Australia’s great visitor economies are within natural landscapes highly susceptible to the impact of climate change. This includes the Great Barrier Reef, the Australian Alps, and Tasmanian Wilderness World Heritage Area, along with others.

ATIC is prepared to assume industry leadership and, with support, ATIC could be in a position to offer effective and practical programs to tourism operators providing specialist advice, information and options to consider for how they can effectively position their local destination and business in a period of Climate Change.

To read more see the Six Priorities Paper. 


Further to developing future tourism icons, to continue to grow and be competitive as a global destination, ATIC believe that Australia must invest in quality visitor infrastructure and experiences. ATIC’s 10 Icon Projects identifies 10 priority projects across Australia that have the support of the local tourism industry, councils and State Governments.

  • These icons include:
    • National Aboriginal Cultural Centre, WA
    • Northern Rivers Rail Trail, NSW
    • Sovereign Hill Beyond 50, VIC
    • Cleland Wildlife Park, SA
    • Australia’s National Institutions, ACT
    • Cradle Mountain Master Plan, TAS
    • Whitsunday Skyway, QLD
    • Jabiru Township, Kakadu National Park, NT
    • Kimberly Cultural, Entertainment and Conference Centre, WA
    • Wangetti Trail, QLD

To read more see ATIC 10 icon projects


For more information on ATIC’s policy and advocacy contact Chris Wheeler

ACT – Canberra Region Tourism Industry Council

P: (02) 6162 4460 E:

NSW – Australian Tourism Industry Council

P: (03) 9978 6802 E:

NT Tourism Top End 

P: (08) 8980 6023 E:

Queensland Tourism Industry Council

P: (07) 3236 1445 E:

Tourism Industry Council SA 

P: (08) 8110 0123 E:

Tourism Council WA

P: (08) 9416 0700 E:

Tourism Industry Council Tasmania 

P: (03) 6231 2244 E:

Victorian Tourism Industry Council 

P: (03) 7035 5700 E:



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Australian Tourism Industry Council

200 Alexandra Pde, Fitzroy VIC 3065

(03) 9978 6802