Visitor Centre Accreditation


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Visitor Centre Accreditation


Italic i

The Visitor Centre Accreditation Program raises the standards of information services. Visitor Centres that display the yellow on blue italicised ‘i’ sign have achieved certain quality standards in their service provision and operational systems.

The yellow and blue ‘i’ sign has been trademarked on the provision that it represents these standards, hence distinguishing it from the existing blue and white ‘i’ sign.


Visitor Centre Accreditation Standards


The standards to be an accredited Visitor Centre include:

  • Friendly, knowledgeable and professionally trained staff,
  • Information on local road and transport options,
  • Information on attractions, events, retail outlets, restaurants, local services, accommodation and tours,
  • Maps, directional and visitor safety information, and
  • Services for visitors such as onsite public toilets.


Prerequisite: Quality Tourism Accreditation & Sustainable Tourism Accreditation

ACT – Canberra Region Tourism Industry Council

P: (02) 6162 4460 E:

NSW – Australian Tourism Industry Council

P: (03) 9978 6802 E:

NT Tourism Top End 

P: (08) 8980 6023 E:

Queensland Tourism Industry Council

P: (07) 3236 1445 E:

Tourism Industry Council SA 

P: (08) 8110 0123 E:

Tourism Council WA

P: (08) 9416 0700 E:

Tourism Industry Council Tasmania 

P: (03) 6231 2244 E:

Victorian Tourism Industry Council 

P: (03) 7035 5700 E:

Contact Us

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Australian Tourism Industry Council

200 Alexandra Pde, Fitzroy VIC 3065

(03) 9978 6802