Visitor Centre Accreditation


Designed for visitor centres to indicate achievement of high quality standards.

Italic i Visitor Centre accreditation is indicated by a yellow and blue ‘i’ sign and is awarded where a visitor centre has achieved certain quality standards in their service provision and operational systems including staff training, information relating to local road and transport, information on local amenities and attractions, maps and visitor centre on-site visitor amenities.

This accreditation program raises the standards of information services. The yellow and blue ‘i’ sign has been trademarked on the provision that it represents these standards, hence distinguishing it from the existing blue and white ‘i’ sign.

Where a yellow and blue ‘i’ sign displayed by a visitor centre, that accredited visitor centre is guaranteed to offer expert and friendly advice on things to see and do and make travel planning easier. Their friendly staff can help with maps, accommodation, event information, local attractions, tour bookings and more.


Visitor Centre Accreditation Standards

The standards to be an accredited Visitor Centre include:

  • Friendly, knowledgeable and professionally trained staff,
  • Information on local road and transport options,
  • Information on attractions, events, retail outlets, restaurants, local services, accommodation and tours,
  • Maps, directional and visitor safety information, and
  • Services for visitors such as onsite public toilets.