China Ready Accreditation

A global accreditation that identifies products and services that Chinese consumers can trust.

CHINA READY® is a global accreditation system that identifies products and services that Chinese consumers can trust.

The China Ready & Accredited® trademark signifies quality assurance, cultural awareness, consumer protection and respect for Chinese travellers. China Ready & Accredited® is targeted to the free and independent Chinese traveller.


China Ready & Accredited® Standards

The minimum standards to be a China Ready & Accredited® business include:

  • Accreditation to Australian standards under the Quality Tourism Framework,
  • Certified staff that have passed China Ready & Accredited® training and assessment,
  • 24/7 access to the China Ready & Accredited® helpline or Chinese speaking staff,
  • Website page/s accurately translated into Chinese (depending on your business type),
  • Customer service information accurately translated into Chinese, and
  • Specific product standards for: accommodation, attractions, fun and entertainment, food and beverage, shopping and retail and transport and getting around.


China Marketing Benefits

China Ready & Accredited® businesses will be promoted to Chinese customers through:

  • Listing on the China Ready & Accredited® China website (in Chinese),
  • Listing as China Ready & Accredited® on the China UnionPay website (merchants only),
  • Listing as China Ready & Accredited® on,
  • Use of the relevant China ‘Six Sector’ trademarks,
  • Use of the China Ready & Accredited® electronic trademark and associated visual merchandise