China Ready Accreditation

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China Ready Accreditation

China Ready & Accredited® is a global accreditation system that identifies products and services that Chinese consumers can trust. The China Ready & Accredited® trademark signifies quality assurance, cultural awareness, consumer protection and respect for Chinese travellers. China Ready & Accredited® is targeted to the free and independent Chinese traveller.

China Ready & Accredited® Standards
The minimum standards to be a China Ready & Accredited® business include:

  • Accreditation to Australian standards under the Quality Tourism Framework,
  • Certified staff that have passed China Ready & Accredited® training and assessment,
  • 24/7 access to the China Ready & Accredited® helpline or Chinese speaking staff,
  • Website page/s accurately translated into Chinese (depending on your business type),
  • Customer service information accurately translated into Chinese, and
  • Specific product standards for: accommodation, attractions, fun and entertainment, food and beverage, shopping and retail and transport and getting around.


China Marketing Benefits
China Ready & Accredited® businesses will be promoted to Chinese customers through:

  • Listing on the China Ready & Accredited® China website (in Chinese),
  • Listing as China Ready & Accredited® on the China UnionPay website (merchants only),
  • Listing as China Ready & Accredited® on,
  • Use of the relevant China ‘Six Sector’ trademarks,
  • Use of the China Ready & Accredited® electronic trademark and associated visual merchandise


Prerequisite: Quality Tourism Accreditation & Sustainable Tourism Accreditation

ACT – Canberra Region Tourism Industry Council

P: (02) 6162 4460 E:

NSW – Australian Tourism Industry Council

P: (03) 9978 6802 E:

NT Tourism Top End 

P: (08) 8980 6023 E:

Queensland Tourism Industry Council

P: (07) 3236 1445 E:

Tourism Industry Council SA 

P: (08) 8110 0123 E:

Tourism Council WA

P: (08) 9416 0700 E:

Tourism Industry Council Tasmania 

P: (03) 6231 2244 E:

Victorian Tourism Industry Council 

P: (03) 7035 5700 E:

Contact Us

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Australian Tourism Industry Council

200 Alexandra Pde, Fitzroy VIC 3065

(03) 9978 6802